While various graphic elements are needed to be masterfully integrated together, color is by far, one of the essentials to convey your logo’s meaning.
Humans love color. In kindergarten, everyone wants to have the biggest box of crayons or the largest selection of colored pencils. The fascination doesn’t wane with time, either. Color is so powerful that it can influence thinking, reactions, and stimulate bodily hormones. Color digs deeper in human psychology; thus, designers can benefit from harnessing and incorporating it in their designs.
“Good design is all about making other designers look like idiots because that idea wasn’t theirs”
When i started designing the logo for "de leeftstijlfabriek" i wanted to communicate the brand’s personality. And in order to do that, i first needed to understand what the brand’s personality was. Once i had a clear idea of what makes de leefstijlfabriek unique and what your brand is all about, it was much easier for me to make design choices that complement and complete that picture.
Most big-brand logos have become so recognizable that you could strip them down to the bare shapes and colors and still identify them. We wanted the logo to be vibrant so we added the colors: yellow, blue and purple. The color purple in the logo is to tell the audience that the company has imagination. The yellow color is used to visualize the company's optimistic view, we're always looking on the bright side. And the color blue is used to give their visitors a safe feeling. As you incorporate more elements, logos get harder and harder to recall. That’s the reason I used symbols that resembles the three core elements the company is known for: nutrition, movement and relaxation.
The 3 different colors wil be separated on the website, so the visitor knows which button to click. The yellow part of the website is to help people with
their nutrition, the purple part of the website is to advise people about their movement and the blue one is to help people relax.