Create a business logo that's yours to keep, suitable for websites, signs, and print.
As a logo designer, your job is to create a unique identity for your client, so completely ignoring logo design trends is best. Except if your making one for a software company, then I would advise you to at least check out the latest trends. Whether swooshes, glows or bevels come and go. A well-designed logo should be timeless and this can be achieved by checking the latest design tricks and gimmicks. As a software company, you don’t want to have a designer use a style that isn’t in the same style as your vision for your company.
Concept logo design
“What's important is to create something that you believe is different from anything already out there.”
Concept visualisation icon
Concept visualisation symbol