Create a business logo that's yours to keep, suitable for websites, signs, and print.
As a logo designer, your job is to create a unique identity for your client, so completely ignoring logo design trends is best. Except if your making one for a software company, then I would advise you to at least check out the latest trends. Whether swooshes, glows or bevels come and go. A well-designed logo should be timeless and this can be achieved by checking the latest design tricks and gimmicks. As a software company, you don’t want to have a designer use a style that isn’t in the same style as your vision for your company.
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“What's important is to create something that you believe is different from anything already out there.”
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